The project is located in Chaoyang new town, Nanchang. As a rapid development area of the city, the project mainly focuses on the new middle-class consumer groups of young families and young people. Experiential scene design provides consumers with happy leisure time. The designer makes the space more dynamic through the optimization of circulation, makes it more in line with the logic of human behavior, strengthens the continuity and enhances the visibility of all levels. It creates an experiential shopping center with the attribute of cultural tourism vacation through excellent interior design.